Are You Willing To Pay The Price For Free?by Dr. Houston Vetter, Peak Performance Expert Issue #2 Quick Quality Info Welcome to the 2nd Power Thinking Newsletter from: www.achieve-your-potential.com This Newsletter is only sent to subscribers. Subscribe and Unsubscribe contact info at bottom of newsletter. Your Feedback is greatly appreciated and improves the quality of your Newsletter! In this issue you'll find:
I'm wondering as you read this article what would happen if we kept asking ourselves, "How could we apply this to ourselves?" “How can this work for me?” Ever since I started writing articles for national publication, one of the concerns that has always been in the back of my mind or on the bottom of the pile, on the back burner has moved up to the front. After reading some pretty good to great articles and books recently and going back through my past files. And reading some of the great material in there I want to try and put my thoughts out in a way that will encourage, motivate and be useful to each of us. Some of the material is very, very, very useful and some is useful and some less than useful (most of the less than stuff I don't save). But the kicker is it was all contributed FREE. Therefore, we as readers or students do not know the investment required to obtain that particular material/skill/attitude etc.And because it was offered FREE we may not be aware of its value. My contention is that without value even FREE is worthless. Question: How do you make something FREE---VALUABLE? I think that is one of the primary reasons (besides making money) that people sell information. It’s my number two reason after making a living. Is cost makes it valuable to the buyer. I know when I do training’s or when I did therapy the more I charged (or the more I made them understand they were getting a discount on something valuable) the more value is perceived and surprise, surprise, surprise the better results the participants get. And the quicker they get their outcomes. I said all that because I really want each one of us to be able to get our intentions and outcomes. How do you make something FREE---VALUABLE? Oh and BTW if it is not VALUABLE it's not FREE it is junk/spam/junk-mail/clutter/trash. How many pieces of junk mail have people gotten offering something FREE and they immediately throw it in the trash can?
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